Avery Dennison, Epson America and SkinzWraps joined forces for a second year in a row to produce and display a custom wrap on an exotic sports car. A 2010 Ferarri 458 Italia, worth an estimated $250,000, will be on display in Epson's booth at the SEMA Show 2011. The custom Ferarri wrap was designed, printed and applied by SkinzWraps using an Epson Stylus® Pro GS6000 printer and Avery MPI 1005 Supercast media. 

The Ferrari 458 Italia has garnered over 30 international awards and is derived from a shared Ferrari/Maserati design. The two-seater berlinetta benefits from the company's Formula 1 experience, and is powered by a 4.5-liter, 8-cylinder engine that produces 562 horsepower. The powerful engine and seven-speed dual-clutch transmission enable it to achieve 0-62 mph in less than 3.4 seconds and a maximum speed in excess of 202 mph.

“After the success and enthusiasm of the wrapped Bugatti Veyron at SEMA last year, we were excited to tackle another supercar project with Avery Dennison and SkinzWraps,” said Reed Hecht, product manager, Professional Imaging, Epson America. “In addition, the live demonstrations of a Smart Car being wrapped on the show floor give show attendees a firsthand look at the technology, details and skills involved in creating a wrapped vehicle.”

A total of 3 days were required to complete the design, print the wrap and apply it to the car. At the conclusion of the show, the car will be transformed quickly and easily back to its original design.

“The Ferrari 458 Italia has been called a synthesis of ‘style, creative flair, passion, and cutting-edge technology,’ which is exactly how we feel about our business and our work with the Epson Stylus Pro GS6000,” said Peter Salaverry, CEO, SkinzWraps. “The Epson GS6000 combined with the Avery MPI 1005 Supercast allows us to produce rich, vibrant colors and deep blacks with amazing details that make it worthy of being on a Ferrari.”

The Avery Dennison MPI 1005 Supercast Easy Apply RS media is a high quality product that provides superior conformability for difficult application, and excellent print receptivity with the Epson GS6000 for stunning graphics. Avery Dennison’s Easy Apply RS technology allows the installer to slide and position the material easily and bubble-free. The addition of the DOL 1060 gloss overlaminate allows for easier application, handling, abrasion resistance, and ultimate durability of the graphic.

For more information on Avery Graphics products, pricing or roll sizes, printers can visit www.averygraphics.com to locate a distributor (on the Partner Page) or contact Avery Dennison at 800-282-8379 for additional product information.